444j Privacy Policy
At 444j, protecting the personal information of our players is a responsibility we take seriously. This Privacy Policy explains what data we collect when you use 444j.io, how we use it, who we share it with, and what rights you have as a player registered on our platform. We are committed to maintaining your trust through transparent, lawful, and secure data practices.
Our Privacy Commitments
A summary of the core principles that guide how 444j handles your personal data. These cards are a plain-language overview — please read the full policy below for complete details.
444j uses 256-bit SSL encryption across the entire platform to protect data in transit. All stored personal and financial information is held on secured servers accessible only to authorised 444j personnel on a strict need-to-know basis.
444j will never sell, rent, or trade your personal data to third-party marketers or data brokers. Data is shared with trusted service partners solely to the extent necessary to operate the platform and fulfil legal obligations.
You have the right to access, correct, and request deletion of your personal data held by 444j. You may also object to certain types of processing. All requests are handled promptly by the 444j data team.
444j uses cookies and similar tracking technologies to improve platform performance, remember your preferences, and deliver relevant content. Our cookie practices are explained in full in the Cookies section of this policy.
444j collects only the personal data that is genuinely necessary to provide our services, verify identity, process payments, and comply with applicable legal obligations. We do not collect data speculatively or beyond what is required for these stated purposes.
444j retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Account data is retained for a defined period following account closure, after which it is securely deleted.
Introduction
This Privacy Policy ("Policy") is published by 444j, the operator of the online gaming and sports betting platform available at 444j.io ("444j", "we", "us", "our"). It describes how 444j collects, uses, stores, shares, and protects the personal data of individuals who access or use the 444j platform, including registered players, visitors who browse 444j.io without registering, and individuals who contact 444j support ("you", "your").
By accessing 444j.io, registering an account, or using any of the services offered on the 444j platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. If you do not agree with the terms of this Policy, you must immediately discontinue your use of the 444j platform.
This Policy should be read together with the 444j Terms and Conditions and the Responsible Gaming Policy, both of which form part of the overall agreement between you and 444j.
Jurisdiction Note: 444j serves players primarily located in Bangladesh. This Policy is written to reflect the privacy standards applicable to that user base. If you are accessing the 444j platform from a different jurisdiction, you do so at your own risk and are responsible for ensuring that your use of the platform complies with local laws.
Data We Collect
444j collects personal data through several channels, including directly from you during registration and gameplay, automatically through your use of the platform, and from third-party identity verification and payment service providers. The categories of personal data we collect include:
2.1 Registration and Account Data
- Full legal name, date of birth, and residential address (including city, e.g. Dhaka, Chittagong, Sylhet, Khulna).
- Email address and mobile phone number used to register and communicate with your account.
- Username and encrypted account password.
- Nationality and, where required for verification, government-issued identity document details (e.g. National ID card number, passport number).
2.2 Financial and Transaction Data
- Deposit and withdrawal transaction records, including amounts (in BDT), timestamps, and transaction identifiers.
- Payment method details sufficient to process transactions — for example, the mobile wallet number associated with a bKash, Nagad, Rocket, or Upay account, or the last four digits and expiry date of a registered Visa or Mastercard.
- 444j does not store full card numbers or mobile banking PINs. These are handled exclusively by our certified payment processing partners.
2.3 Gameplay and Betting Data
- Records of all bets placed, games played, wager amounts, outcomes, and bonus transactions.
- Session durations, login history, and gameplay frequency — used for responsible gaming monitoring and platform improvement.
- Game preferences and sports betting markets accessed.
2.4 Technical and Device Data
- IP address, browser type and version, operating system, device type, and screen resolution.
- Referring URLs (the website you visited immediately before arriving at 444j.io) and exit pages.
- Cookie identifiers and session tokens — see Section 6 for full details of our cookie practices.
2.5 Communications Data
- Records of any correspondence you send to 444j support, including live chat transcripts, email exchanges, and complaint records.
- Survey responses or feedback you voluntarily provide to 444j.
- Marketing preferences and opt-in/opt-out records for promotional communications.
How We Use Your Data
444j uses the personal data we collect for the following purposes:
- Account management: To create, maintain, verify, and administer your 444j player account, including processing deposits and withdrawals and managing account security.
- Service delivery: To provide access to the full range of 444j games, sports betting markets, live casino services, and promotional offers available on the platform.
- Identity and age verification: To verify that you meet the minimum age requirement of 21 years and to confirm your identity in compliance with our anti-fraud and anti-money laundering obligations.
- Payment processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and other supported payment methods, and to detect and prevent payment fraud.
- Responsible gaming: To monitor gameplay patterns for signs of problem gambling behaviour and to enforce self-exclusion, deposit limits, and time-out requests submitted by players. See the 444j Responsible Gaming page for more information.
- Legal compliance: To meet applicable legal and regulatory obligations, including responding to lawful requests from law enforcement or regulatory authorities, and maintaining records required by applicable anti-money laundering legislation.
- Platform improvement: To analyse aggregated, anonymised usage data to improve the performance, design, and feature set of the 444j platform.
- Marketing communications: To send you promotional offers, bonus notifications, and news about 444j — but only where you have opted in to receive such communications. You may withdraw your consent to marketing at any time by contacting 444j support.
- Fraud and abuse prevention: To detect, investigate, and prevent fraudulent activity, bonus abuse, multi-accounting, and other forms of prohibited conduct as defined in the 444j Terms and Conditions.
- Customer support: To respond to your queries, complaints, and support requests in a timely and effective manner.
Legal Basis for Processing
444j processes your personal data on the following legal bases:
- Contractual necessity: The majority of data processing by 444j is necessary to perform the contract between 444j and you as a registered player — specifically, to deliver the online gaming and sports betting services you have signed up to use.
- Legal obligation: Certain data processing activities are required by applicable law, including identity verification, age checks, transaction record-keeping, and responses to lawful authority requests.
- Legitimate interests: 444j processes some data on the basis of its legitimate business interests, including fraud prevention, platform security, and aggregated analytics — provided those interests are not overridden by your data protection rights.
- Consent: Where 444j relies on your consent as the legal basis for processing — for example, for sending you marketing communications — you may withdraw that consent at any time without affecting the lawfulness of prior processing.
Data Sharing & Third Parties
444j does not sell, rent, or trade your personal data to any third party. We may share your personal data with trusted third-party service providers who assist us in operating the 444j platform. All such third parties are required to process your data strictly in accordance with 444j's instructions and applicable data protection standards.
The categories of third parties with whom 444j may share personal data include:
- Payment processors: bKash, Nagad, Rocket, Upay, and card payment processors (Visa/Mastercard acquiring banks) — to facilitate deposits and withdrawals on your account.
- Identity verification providers: Third-party KYC (Know Your Customer) and age verification services that assist 444j in confirming player identity and age before account activation and withdrawals.
- Game providers: Licensed game suppliers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi receive limited session and gameplay data to deliver game content, calculate outcomes, and process in-game transactions. These providers operate under their own privacy and data security standards.
- IT and platform infrastructure providers: Cloud hosting, content delivery, and cybersecurity service providers who support the technical operation of 444j.io.
- Legal and regulatory authorities: 444j may be required to disclose personal data to law enforcement agencies, courts, or regulatory bodies when required by applicable law or a valid legal order.
- Fraud prevention networks: Industry fraud-prevention and anti-money laundering data-sharing networks to which 444j may submit limited data when investigating suspected fraud or financial crime.
No Unauthorised International Transfers: 444j takes care to ensure that any transfer of personal data to third-party providers outside of Bangladesh is conducted under appropriate data transfer safeguards. Where data is processed internationally, 444j applies contractual protections consistent with recognised data protection standards.
Cookies & Tracking Technologies
444j uses cookies and similar tracking technologies (including pixel tags and session tokens) to operate the platform effectively, remember your session preferences, and analyse how players use 444j.io. The following categories of cookies are used:
- Strictly necessary cookies: These cookies are essential for the 444j platform to function correctly. They manage your login session, maintain your authentication state, and ensure security features operate as intended. These cookies cannot be disabled without preventing you from using the platform.
- Functional cookies: These cookies remember your preferences on the platform, such as your preferred language display, last-visited game category, and notification settings, so you do not need to re-configure them on each visit.
- Analytics cookies: 444j uses aggregated analytics data to understand how players navigate the platform, which sections are most frequently visited, and where technical issues may be occurring. This data is used solely to improve the platform and is not linked to your individual personal profile.
- Security cookies: These cookies help 444j detect and prevent fraudulent access attempts, CSRF attacks, and other security threats to your account.
You can manage your cookie preferences through your browser settings. Note that disabling strictly necessary cookies will prevent you from logging in and using the 444j platform. Blocking analytics or functional cookies will not prevent platform access but may degrade your user experience.
Data Security
444j takes the security of your personal and financial data seriously. We implement a range of technical and organisational measures designed to protect your data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
- 256-bit SSL/TLS encryption applied across the entire 444j.io domain, ensuring that all data transmitted between your device and our servers is encrypted in transit.
- Encrypted storage of sensitive data fields, including passwords (stored as salted cryptographic hashes, never in plain text) and payment method references.
- Access controls: Personal data is accessible only to 444j personnel and authorised service providers who genuinely need access to perform their role. Access is logged and periodically reviewed.
- Regular security assessments: 444j conducts periodic security reviews of its platform infrastructure to identify and remediate vulnerabilities.
- Incident response procedures: In the event of a confirmed data breach that poses a risk to your rights, 444j will notify affected players and take all reasonable steps to contain and remediate the breach promptly.
While 444j employs robust security measures, no internet-based platform can guarantee absolute security. You are also responsible for keeping your 444j account credentials confidential and for notifying 444j support immediately if you suspect any unauthorised access to your account.
Data Retention
444j retains personal data for as long as is necessary to fulfil the purposes described in this Policy, or as required by applicable law. The following general retention principles apply:
- Active account data: Personal data associated with an active 444j account is retained for the duration of your account's existence plus a defined period following account closure, to allow for the resolution of any outstanding claims or disputes and to meet legal record-keeping requirements.
- Financial transaction records: Transaction records, including deposit and withdrawal histories, are retained for a minimum of five (5) years following the transaction date, in line with standard anti-money laundering record-keeping requirements.
- Identity verification documents: Copies of identity documents submitted for KYC verification are retained for the period required by applicable law following the termination of the player's account.
- Support communications: Records of support correspondence are retained for a period of three (3) years following the resolution of the relevant matter, or longer if required by an ongoing dispute.
- Marketing consent records: Records of your marketing opt-in or opt-out status are retained for the duration of your account plus a sufficient period to demonstrate compliance in the event of a complaint or enquiry.
On expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with your identity.
Your Data Rights
As a player registered on the 444j platform, you hold the following rights in respect of your personal data. To exercise any of these rights, contact 444j support at [email protected]. 444j will respond to all data rights requests within a reasonable timeframe and in any case within 30 calendar days of receipt.
| Your Right | What It Means |
|---|---|
| Right of Access | You may request a copy of the personal data 444j holds about you, along with information about how it is being used. |
| Right to Rectification | You may request that 444j corrects any inaccurate or incomplete personal data held on your account. Certain corrections may require supporting documentation. |
| Right to Erasure | You may request deletion of your personal data where it is no longer necessary for the purposes it was collected. This right is subject to overriding legal retention obligations. |
| Right to Restrict Processing | You may request that 444j temporarily pauses its processing of your data — for example, while the accuracy of data you have disputed is being verified. |
| Right to Object | You may object to 444j processing your personal data on the basis of legitimate interests, including for direct marketing purposes. Where you object to marketing, 444j will cease that processing immediately. |
| Right to Data Portability | You may request a copy of the personal data you provided to 444j in a structured, commonly used, machine-readable format. |
| Right to Withdraw Consent | Where processing is based on your consent (e.g., marketing emails), you may withdraw that consent at any time without affecting the lawfulness of prior processing. |
Please note that certain data rights may be limited or overridden in specific circumstances — for example, where 444j is required by law to retain data, or where deletion of data would prevent 444j from detecting fraud or fulfilling obligations owed to other parties.
Children & Underage Players
The 444j platform is strictly intended for adults aged 21 years and above. 444j does not knowingly collect personal data from individuals under the age of 21. If 444j becomes aware that personal data has been collected from an underage individual, that data will be deleted immediately and the associated account will be permanently closed.
Parents and guardians who believe that a minor in their care may have registered on the 444j platform should contact 444j support at [email protected] immediately. 444j will investigate the matter promptly and take all appropriate remedial action.
Child Protection: 444j employs age verification checks at the point of registration and prior to processing the first withdrawal from any account. Providing false date-of-birth information to gain access to the platform is a serious breach of the 444j Terms and Conditions and will result in permanent account closure and forfeiture of all balances.
Third-Party Links
The 444j platform may contain references to third-party game providers and payment partners. While 444j endeavours to work only with reputable, security-conscious partners, 444j is not responsible for the privacy practices of third-party providers once you leave the 444j platform environment.
Each third-party provider — including game studios such as Pragmatic Play, Evolution Gaming, Spribe, and Ezugi, and payment services such as bKash and Nagad — operates under its own privacy policy and data handling practices. 444j encourages you to review the privacy policies of any third-party services you interact with in connection with your use of the 444j platform.
Policy Updates
444j reserves the right to update or amend this Privacy Policy at any time. When material changes are made — changes that significantly affect how your personal data is collected, used, or shared — 444j will notify registered players via the email address associated with their account and will display a prominent notice on the platform for a reasonable period following the update.
The date of the most recent revision to this Policy is displayed at the top of this document. Your continued use of the 444j platform following the publication of an updated Policy constitutes your acceptance of the revised terms. If you do not accept the revised Policy, you must discontinue your use of the platform and contact 444j support to close your account.
Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way in which 444j handles your personal data, please contact our support team. All data rights requests and privacy queries are handled by the 444j data team.
- Email: [email protected] (plain text — not a clickable link)
- Live Chat: Available on the 444j platform 24 hours a day, seven days a week, after logging in to your account.
- Support Hours: 24/7 — Bangladesh Standard Time (BST, UTC+6).
- Languages: English and Bengali support are both available.
- Response Time: 444j aims to acknowledge all privacy-related enquiries within 48 hours and to provide a substantive response within 30 calendar days.
For responsible gaming requests — including self-exclusion, deposit limits, and time-out requests — please visit the 444j Responsible Gaming page or contact support directly using the details above.
Your Data is Safe at 444j
Now that you understand how 444j protects your personal information, explore everything the platform has to offer — from BPL cricket betting to live casino tables and thousands of slots. All secured by 256-bit SSL encryption.